News, Articles & Knowledge

With Influencer Marketing growing as an effective marketing strategy, it’s important to assess whether this could be the right move for your business. According to a HubSpot report 'Influencer marketing yields the highest ROI, along with blogging and social media shopping tools.'

With the potential to transform the way you deliver your marketing, Innovation Visual’s Marketing Manager, Lauren Waterfall recently interviewed Digital Marketing Lead, Vogue Phelps, to gain further insights into this marketing tactic.

The cooler months may see the temperature drop, but things are heating up in the retail and B2C world: consumer demand for goods and services sees a serious skyrocket in popularity, as customers get ready for the gift giving of the festive season. Black Friday and Christmas both offer incredible opportunities for businesses to form new connections, make impressive sales, and watch their profits soar - this really is a time of harvest for those who know how to make the most of the seasonal rush.

AI is a topic at the forefront of any conversation about digital marketing, with discussions exploring excitement about its possibilities, questions about its limitations and, in some cases, concerns about its implications. This is a form of technology that is becoming increasingly prevalent in day-to-day life, including places of work.  AI technologies such as generative AI – where systems can create text, images and videos based on prompts that are entered in the software – will have a massive impact on the way that businesses operate, and 2023 has seen a rapid increase in discussions and advancements within this space. Not only is there a lot of discussion about embracing these powerful technologies but Government is involved to both promote and regulate.

“Digital marketing is all attributable, isn’t it?”  That’s what the CEO asks, but the reality is more complicated, especially in B2B settings. Changes in the more than a decade of doing paid campaigns for B2B businesses mean that being able to say spending X got you Y is harder now than ever. But why?

Whilst personalisation in marketing isn't new, it's often an afterthought rather than a core marketing tactic. However, with the evolution of consumer behaviours and the rise of AI, having a successful personalisation marketing strategy is no longer just an option, but a necessity to stay ahead in today's competitive market. Gone are the days where personalised subject lines were enough; your customers are demanding more.

It’s been a busy year for Google updates, and the second core update of the year has landed in August 2023. 

Following a turbulent time in organic search going back to May this year, the August broad core algorithm update was officially released on August 24th and is expected to take around two weeks to fully roll out.