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Do you find the sheer number of technology-powered tools available to support your company’s operations overwhelming? While the promise of improved efficiency and revenue growth is enticing, many revenue leaders are finding that their tech stacks have become fragmented and difficult to manage. Tools that once seemed to offer the perfect solution can quickly become sources of frustration—overlapping features, disconnected data and misalignment with business goals. The problem isn't just the cost of new technology; it's ensuring that each tool fits seamlessly into the wider business strategy.

As 2025 takes off, one of the most transformative trends in the digital marketing world is the increasing dominance of video content. With social media platforms evolving and consumer expectations shifting, video has quickly become the central pillar of any successful digital marketing strategy – whether you’re B2B or B2C. In fact, HubSpot’s recent research underscores video’s effectiveness, revealing that 73% of marketers consider video marketing a vital tool for achieving business goals.

As we look back at HubSpot’s annual conference, Inbound 2024, it’s clear that the digital marketing landscape is on the verge of a significant transformation. The buzz surrounding artificial intelligence (AI) continues to grow, with businesses now eager to unlock the power of AI in marketing and in their daily operations. This year has marked a pivotal shift where companies are no longer just dabbling in AI; they’re seeking to integrate it seamlessly into their existing tech stacks. With numerous AI tools released over the past year, the spotlight at Inbound 2024 highlighted how established platforms are embedding AI within their suites rather than releasing separate tools. The introduction of AI Breeze, AI Agents and Co-Pilot exemplifies this trend, showcasing a commitment to enhancing the marketing toolkit available to businesses today.

The rapid evolution of artificial intelligence (AI) is reshaping digital marketing, particularly in how businesses approach search engine optimisation (SEO). Google’s latest AI developments have introduced revolutionary changes to how search results are generated, processed, and displayed. At the forefront of this transformation is the rise of AI overviews, which prioritise concise and relevant content. For businesses and brands, this evolving landscape presents both challenges and opportunities, requiring them to rethink their SEO strategies and adapt to new algorithms and expectations.

With approximately 8.5 billion searches per day, it’s no secret that Google dominates the search engine space. With such a large volume of users and search queries, it makes sense for your business to advertise on Google Ads to capitalise on this, right? The reality is that this isn’t such a clear-cut answer in 2024, with many factors emphasising the importance of diversifying your advertising portfolio and avoiding the over-reliance of a single platform, whilst continuing to maintain some level of presence on Google Ads where possible.