News, Articles & Knowledge

The Innovation Visual team recently got the chance to attend a great event taking place at the British Library in London, Creative+Opportunity. Organised by Hill+Knowlton Strategies, the event was a brilliant day of networking, talks and discussions with some of the top business voices across the industries concerning the involvement of technology in entertainment, innovation, communication, ingenuity and society at large. The event also explored how to embrace the power of change and opportunity.

In a pre-GDPR world having a healthy number of contacts in your marketing database was the norm. However, when GDPR came along many businesses went into a full-blown panic. The worry was that GDPR was going to remove their legal basis to contact their existing and potential customers.

This week Mailchimp announced that the Mailchimp app will be leaving the Shopify marketplace. After months of reported negotiations between the two companies, the decision to remove the Mailchimp for Spotify integration has transpired after both companies claim they were not willing to compromise on their customers’ privacy.

HubSpot recently announced a new feature which will allow users to track and optimise their LinkedIn Ads from within the HubSpot platform. This new feature will be available in the Professional and Enterprise tiers of the Marketing Hub as part of the HubSpot Ads tool.

In a further development of Apple looking to take the high ground in protecting consumer privacy in the face of the actions of other tech companies, it seems to have blocked Google's developer license over Screenwise Meter. This has meant that not only early versions of some apps like Gmail and Hangouts have stopped working, but also Google's employee apps such as for travel and on-site catering no longer function.

The way consumers engage with your business is changing. If you want your company to maintain a competitive advantage then it is important to take note of the shift in consumer behaviours and make sure you’re embracing technology to stay ahead of your competitors in an increasingly on-demand world.