News, Articles & Knowledge

Facebook is no longer just an incredibly useful and powerful tool for your social life. In fact, Facebook may have just created the single, most greatest marketing tool your business has available to them.

Facebook advertising is giving businesses the opportunity to extend their reach and capitalise on their “perfect” client or customer by allowing businesses to laser focus in on target demographics.

Here are some of the secrets to a successful Facebook Advertising campaign. 

Live video is not a new feature with a number of social media platforms offering the service. However, using it for content marketing is still in the early stages and many companies are not embracing the potential it can hold. The stats demonstrate that companies should be using live video as part of their digital marketing strategy, especially when you consider that 78% of audiences are already watching and engaging with Facebook live content.

Innovation Visual are pleased to invite you to our up and coming breakfast event taking place on the 10^th October 2018. The event will lend valuable insight to businesses in the local area on how changes to Digital Marketing may affect you and your business. Digital marketing is an evolving field with rapid changes happening each month.

Members of the Innovation Visual team were delighted to attend INBOUND 2018 in Boston, MA this week. This year INBOUND brought together a community of over 24,000 people who all have a passion for digital marketing, sales and delighting their customers through the inbound methodology.

Ever wondered what those little messaging applications that pop up when you go onto a website are? Well, they are chatbots.

It seems that video is set to become the most prevalent form of web content, with Facebook recently predicting that by 2020 all content on its site will be video, whilst IT giant Cisco estimate that video will make up 80% of consumer internet traffic by this time. Evidence of video’s growing importance in the digital landscape includes the fact that YouTube is the second most popular search engine, behind Google, and social media users are increasingly engaging with video content via their social channels (according to Twitter, 82% of its users watch video content on Twitter).