Digital Marketing News, Articles & Insights

How Can Digital Marketing Help Grow Your Business?

16-Mar-2018 17:15:46 | 5 Minute Read

Technology is constantly advancing, and this is changing the way people interact with content and advertising on a day-to-day basis.

In the UK, 70% of adults access the internet on-the-go using their mobile phone. People are now accessing content via digital devices more and more. It is important for businesses to embrace this change and adapt their marketing strategy to make the most of the changes.

By 2020, it is predicted that companies will spend 75% of their total marketing budget on Digital Marketing. Failure to appreciate and act on the growth of digital marketing will leave businesses behind their competitors who are investing in this area and are already seeing the benefits.

Topics: SEO, Technology, PPC

How to Setup Custom URLs for Google+ Pages & YouTube Channels

12-Feb-2018 16:54:40 | 2 Minute Read

Using custom URLs for your company’s media accounts looks far more professional that a URL ending in random letters and numbers. The Innovation Team have noticed that setting a custom URL for a Google+ page and YouTube channel is not as simple as setting it for other media channels such as Twitter or Facebook. In this article, we will be taking a look at how to setup custom URLs for Google+ and YouTube.

The most important first step is to make sure that all your Google channels are linked to your Google My Business account. If you do not have a Google My Business page for your business, then you need to set one up.

Topics: Technology, Work

5 Digital Marketing Trends You Need to Be Aware of in 2018

19-Jan-2018 10:34:58 | 4 Minute Read

The importance of investing time and money in digital marketing continues to grow for businesses. By the end of 2017, Google was processing a staggering 3.5 billion searches every single day. That is 40,000 search queries every second. These numbers are only set to grow in 2018, as internet access continues to improve and people’s options for searching online continues to increase. With this in mind, let’s take a look at some of the important digital marketing trends you should be aware of in 2018.

Topics: Technology, Work, News

How To Optimise For Google Voice Search

22-Aug-2017 15:02:00 | 5 Minute Read

What is Voice Search

Google Voice Search is voice recognition technology that allows users to search on Google by speaking on a mobile phone or computer, rather than typing in the search bar. These are voice searches. When you use Google, you may have seen the icon outlined below on the search screen, which you can use to enable the voice search feature during your Google search session.

Hey Google

Voice search has taken off in a big way, in particular since smart devices, like Amazon's Echo and Google's Home devices, have exploded in popularity. As voice search has gained popularity, Google has evolved its ability to understand and interpret voice search commands to improve voice search results and meet searchers' needs more accurately. As a result, it is necessary for businesses to optimise their content for voice search queries, to ensure they don't get left behind, as voice search grows ever more popular.

Topics: Technology

Google Instant is Gone in an Instant

27-Jul-2017 15:36:20 | 2 Minute Read

Topics: Technology, Work, News

Google Semantic Search | Focusing On User Intent

18-Jul-2017 13:46:57 | 2 Minute Read

When you enter a search query in Google, the search engine uses algorithms to return the most relevant results. In 2015 Google’s Hummingbird update issued a major adjustment in Google’s search algorithm. It essentially completely changed the way Google’s search algorithm worked. It placed a much greater emphasis on Semantic Search.

Topics: Technology, News

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