News, Articles & Knowledge

How To Optimise For Google Voice Search

22-Aug-2017 15:02:00 | 5 Minute Read

What is Voice Search

Google Voice Search is voice recognition technology that allows users to search on Google by speaking on a mobile phone or computer, rather than typing in the search bar. These are voice searches. When you use Google, you may have seen the icon outlined below on the search screen, which you can use to enable the voice search feature during your Google search session. 

Hey Google

Voice search has taken off in a big way, in particular since smart devices, like Amazon's Echo and Google's Home devices, have exploded in popularity. As voice search has gained popularity, Google has evolved its ability to understand and interpret voice search commands to improve voice search results and meet searchers' needs more accurately. As a result, it is necessary for businesses to optimise their content for voice search queries, to ensure they don't get left behind, as voice search grows ever more popular.


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Topics: Technology

Google Instant is Gone in an Instant

27-Jul-2017 15:36:20 | 2 Minute Read

 

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Topics: Technology, Work, News

Google Semantic Search | Focusing On User Intent

18-Jul-2017 13:46:57 | 2 Minute Read

When you enter a search query in Google, the search engine uses algorithms to return the most relevant results. In 2015 Google’s Hummingbird update issued a major adjustment in Google’s search algorithm. It essentially completely changed the way Google’s search algorithm worked. It placed a much greater emphasis on Semantic Search.

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Topics: Technology, News

How Many People Are Online? See The World Population Day 2017 Blog

11-Jul-2017 10:31:15 | 1 Minute Read

The world’s population is now over 7.5 billion. Just think about that for a second. 7.5 billion. In that second you’ve spent thinking about that another 4.3 people have just been born. So what does the world’s population mean for digital marketing?

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Topics: Technology

Testing Google Home for Search Marketing

04-Jul-2017 17:39:45 | 3 Minute Read

Discovering Google Home

I recently spent a month with the Google Home. Advertised as a “hands free smart speaker”, the Home is intended to provide assistance by:

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Topics: Technology

AdWords New Features – Faster, Better, Stronger

26-May-2017 11:46:02 | 3 Minute Read

Google announced the launch of new tools and functionalities in the Marketing Next Conference that took place in San Francisco on 23rd May 2017. Some of them will be accessible right now and worldwide while some others will only be available in beta for a few lucky marketers. Here’s a quick overview of these new fancy tools.

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Topics: Technology, PPC, Events