News, Articles & Knowledge

When you enter a search query in Google, the search engine uses algorithms to return the most relevant results. In 2015 Google’s Hummingbird update issued a major adjustment in Google’s search algorithm. It essentially completely changed the way Google’s search algorithm worked. It placed a much greater emphasis on Semantic Search.

The world’s population is now over 7.5 billion. Just think about that for a second. 7.5 billion. In that second you’ve spent thinking about that another 4.3 people have just been born. So what does the world’s population mean for digital marketing?

Discovering Google Home

I recently spent a month with the Google Home. Advertised as a “hands free smart speaker”, the Home is intended to provide assistance by:

Google announced the launch of new tools and functionalities in the Marketing Next Conference that took place in San Francisco on 23rd May 2017. Some of them will be accessible right now and worldwide while some others will only be available in beta for a few lucky marketers. Here’s a quick overview of these new fancy tools.