News, Articles & Knowledge

The world’s population is now over 7.5 billion. Just think about that for a second. 7.5 billion. In that second you’ve spent thinking about that another 4.3 people have just been born. So what does the world’s population mean for digital marketing?

Discovering Google Home

I recently spent a month with the Google Home. Advertised as a “hands free smart speaker”, the Home is intended to provide assistance by:

Google announced the launch of new tools and functionalities in the Marketing Next Conference that took place in San Francisco on 23rd May 2017. Some of them will be accessible right now and worldwide while some others will only be available in beta for a few lucky marketers. Here’s a quick overview of these new fancy tools.

We got a letter through from Google today congratulating us on being one of the first Google Partners with Mobile specialisation.  It made me think about conversations I am still having with people about mobile web use. Fortunately it doesn't happen very often but there are still some businesses that think that mobile web browsing is still niche. Its not, we have been telling you its not for sometime! If you require any final convincing keep reading.

Marketing continues to transform drastically into a completely different landscape compared to what was encountered a decade ago. Today’s fast-moving and switched on consumers are becoming increasingly difficult to engage, and it takes the best and most skilled digital & social media marketers to know the importance of agility when it comes to marketing success For any marketer facing today’s digital landscape, it’s going to be well worth knowing the following: