News, Articles & Knowledge

HubSpot is a powerful software solution that helps to streamline sales, marketing, and customer service departments. However, its cost can be a big investment for businesses, so understanding its potential ROI is crucial before making a decision.

This blog provides everything you need to know about HubSpot pricing and its financial impact to help you make a better decision that fits your budget and business goals. We'll discuss the following points:

• The financial impact of MarTech on your business
• HubSpot pricing explained
• Choosing the right plan for your business
• 3 tips to maximise your HubSpot investment

In a recent episode of ‘Digital Marketing Answered’, Tim Butler, Innovation Visual’s CEO and Founder, interviewed Jonny Kenyon, Head of Marketing at AppCheck. With 80% of the sales process set to happen digitally by 2025 (Gartner), creating engaging content tailored to your audience is crucial. This episode provides valuable insights into marketing technically complex products, emphasising trust, effective communication, and simplification.

At Innovation Visual, we are passionate about training and are always on the lookout for opportunities to develop our team’s knowledge further to ensure we stay ahead of the game and consistently deliver competitor-beating results for our clients.

On 13^th June 2024, Digital Marketing Executive, Kate Staples, attended Mailchimp’s renowned conference, FROM: HERE, TO: THERE. In this blog, she highlights some key takeaways, including the acceleration of AI and the importance of taking risks in marketing.

The world is shifting considerably and consumer behaviours are shifting with it. People are growing more wary of the information around them; the climate crisis, the cost of living, the rise of artificial intelligence, and many more societal issues are constantly at the back of everyone's minds. We're also witnessing a generational shift as GenZ is entering adulthood and challenging conventional norms and practices. This tidal wave of change is reshaping the way brands connect with their audiences and establish trust.

In the ever-evolving landscape of search engine technology, Google has remained at the forefront of innovation, consistently striving to enhance user experience and deliver the most relevant and useful information.

During the yearly Google I/O developer conference, the tech giant revealed upcoming modifications to its already useful content system.

On 5^th June 2023, Apple announced the release of its Vision Pro device, an augmented reality headset, its first major hardware release in a decade. In 2001, Apple released the iPod. It wasn’t the first MP3 player but the combination of the iTunes free music management software, the innovative wheel and button control saw a whole new product class not simply appear but destroy CD sales. To understand the impact, CD sales peaked in 2002 where they had sold over 650,000,000 but fast forward to 2017 as the adoption of digital downloads increased in popularity, CD sales plummeted to   (around 160,000,000).