News, Articles & Knowledge

In today's rapidly evolving digital landscape, artificial intelligence (AI) is making a profound impact on marketing strategies, presenting both opportunities and challenges for CMOs, Marketing Directors, and even CEOs everywhere. AI technologies are revolutionising the way businesses engage with customers, optimise campaigns, and deliver personalised experiences. It’s also affecting the way consumers search.

Why is AI such a hot topic right now?

The emergence of Artificial Intelligence (AI) is slowly but surely changing the way we interact with technology forever, and it is now a growing topic in many industries.

In January, we saw some really exciting HubSpot updates that we think will truly help HubSpot users. We explore a few of these updates in more detail below.

2023 is poised to be a year of digital marketing revolution as businesses continue to traverse a post-pandemic digital landscape. Numerous macro-economic changes and significant digital tracking changes, including the Third-Party Cookie phaseout in July 2023 and roll-out of Google Analytics 4, have made digital marketers worldwide reconsider their budgets, strategies, and plans.

In December, we saw some really exciting HubSpot updates that we think will truly help HubSpot users. We explore a few of these updates in more detail below.

 Search, or the practice of using online SEP’s (Search Engine Platforms) to search for information, is an everyday part of life, both at home and at work. In fact, search is so embedded in how we live, many of us never give a thought to how easily and how often we turn to online platforms to discover the information we need, be it a historical fact, a phone number for that new restaurant, booking tickets or just the satisfaction of idle curiosity.