News, Articles & Knowledge

After a two-year hiatus, ‘Inbound’ the HubSpot Annual Conference went ahead in Boston, MA this month and four of the Innovation Visual team flew over to make the most of the sessions, networking and learning opportunities.

This month we saw some interesting updates so we’ve put this blog together to dive into more detail about the top product updates and news announced in August.

Google Analytics 4 (GA4) is the latest property type available to Google Analytics users and is the successor to the popular Universal Analytics (UA) property. As discussed in our previous blog post, What is GA4 & How Will It Impact Your Business?, GA4 uses an event-based data model to track its user’s actions, and utilises “Data Streams” to connect all your data sources, such as website, iOS or Android apps, into one single property. GA4 aims to be more user-friendly by supplying you with a handful of automatically tracked events and “Enhanced Measurement” tracking, to automatically measure interactions and content on your site, such as file downloads, scrolls, etc., without the need for additional tracking code.

In June, HubSpot announced the release of HubSpot CMS Free. The free CMS tools offer a web page builder and web content management system for businesses who want to explore how incorporating their website into a full stack of tools can help them grow their business through their website. This entry-level version has out-of-the-box hosting and security, custom domains and up to 25 website pages (excluding blog posts and landing pages) as well as many more features.

Drive Results and Efficiency in Your Digital Marketing

Scaling marketing efforts while still approaching leads in a personalised way can be a real challenge for marketing teams. In the recent years, however, marketing automation has emerged as a way for businesses to streamline their digital marketing and complement marketing and advertising campaigns across the board.

But what exactly is marketing automation? And what are some of the trends that are shaping its evolution? Let’s take a closer look!

Our MarTech team dedicate time every month to ensure that they are up to date with the latest features and updates from HubSpot. We want to make sure that we can leverage each element of functionality to ensure our clients are utilising their HubSpot portal as effectively as possible.