News, Articles & Knowledge

In November, we saw some interesting updates from HubSpot. Our team has picked out their highlights and dived into more detail about each below.

We live in a world that is increasingly physically disconnected and digitally connected. In this environment, an effective community has become an invaluable brand asset, enabling brands to positively connect with and influence their audiences. Community is becoming more prevalent as a tool because, in response to a looming recession, brands are looking for ways to more firmly anchor existing customers to them but also to attract new customers from a wider range of markets. Developing a community that supports, helps and adds value for those audiences is an exceptional way to cut through the noise and drive lasting engagement.

In October, we saw some interesting updates from HubSpot. We’ve put this blog together to dive into more detail about our top product updates and news from this month.

After a two-year hiatus, ‘Inbound’ the HubSpot Annual Conference went ahead in Boston, MA this month and four of the Innovation Visual team flew over to make the most of the sessions, networking and learning opportunities.

This month we saw some interesting updates so we’ve put this blog together to dive into more detail about the top product updates and news announced in August.

Google Analytics 4 (GA4) is the latest property type available to Google Analytics users and is the successor to the popular Universal Analytics (UA) property. As discussed in our previous blog post, What is GA4 & How Will It Impact Your Business?, GA4 uses an event-based data model to track its user’s actions, and utilises “Data Streams” to connect all your data sources, such as website, iOS or Android apps, into one single property. GA4 aims to be more user-friendly by supplying you with a handful of automatically tracked events and “Enhanced Measurement” tracking, to automatically measure interactions and content on your site, such as file downloads, scrolls, etc., without the need for additional tracking code.