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We’ve got another exciting update from HubSpot…they are relaunching Services Hub. HubSpot wanted to improve the customer experience by changing customer service from a reactive, point-in-time engagement to a proactive customer service function, positively influencing the customer journey.

The State Of B2B Online Payments

The B2B (Business to Business) sales process can be complex and challenging to drive. From complex DMUs (Decision Making Units made up of multiple stakeholders) to developing an efficient and effective proposal process that converts, there are multiple friction points that can cause drop off at each stage of your pipeline. However, evolutions in technology mean that quoting, billing and taking payment need not be one of them.

Marketing Technology (MarTech) is a rapidly expanding field that is growing in pace with the demands of businesses looking to service their customers more effectively, reduce friction from the buyers’ journey and drive sales to meet growth objectives at scale.

Our MarTech team dedicate time every month to ensure that they are up to date with the latest features and updates from HubSpot. We want to make sure that we can leverage each element of functionality to ensure our clients are utilising their HubSpot portal as effectively as possible.

With Facebook’s holding company changing its name from Facebook to Meta there has been much talk of the metaverse recently. It's a new concept that has got marketers thinking about how the metaverse will impact their business and what they can do to leverage it. Here's more about the metaverse and what you need to know. 

The Innovation Visual team recently attended HubSpot’s Inbound 2021, one of the worlds’ largest global inbound marketing events. The event spanned three days and encompassed a wide range of inspiring discussions across all areas of digital marketing and culture. This year also saw some particularly inspiring speakers, including the likes of Oprah Winfrey and Spike Lee.

While the event was used to present and announce a series of new HubSpot tools and updates, its primary goal was to share ideas from industry leaders, many of whom delivered some exceptional sessions on the current inbound marketing thought-leadership and emerging trends. As a team we value Inbound as it is a great way to ensure we stay up to date on all things new in this area of digital marketing. Here are a few ideas from two presentations that stood out for us in particular this year: