News, Articles & Knowledge

HubSpot announced the launch of their new Hub today. The new HubSpot Operations Hub has been a closely guarded secret and only certain top tier partners, Innovation Visual included, were granted a sneak preview at the new functionality in advance of the launch on 21 April 2021.

At the start of April, Google announced the release of a new algorithm update specifically targeting product reviews. The aim of this update is to improve the quality of content available and help define the most “useful and helpful information possible”, to quote the Google Search Central Blog.

What is the Google Product Review Update?

Late last week Google announced a new algorithm update. Google calls this change an ‘improvement of our ranking systems” and itis specific to product reviews. Google says it is “designed to better reward” those sites that “share in-depth research, rather than thin content that simply summarises a bunch of products”.

For general reporting and analysis, the HubSpot built-in reports are great! We use them all the time at and they’ve become an invaluable tool for us to use daily. However, with a recent release, we’re now able to expand what we can do with our HubSpot data even further and we’re really excited about it.

What Is The Google Core Algorithm Update?

You may be aware that, on 3 December 2020, Google released an update to its core algorithm. It is thought that this was a big, global broad core update, more extensive even than the previous core update rolled out earlier this year in May. 

According to the news from BBC many sites around the world (including the very well-known ones) may stop functioning properly today (the 4th of March 2020). This is due to the fact one of the main organisations issuing certificates, called ‘Let’s Encrypt’, made an announcement only yesterday that three million of these should be revoked straight away due to a bug problem.