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In today’s rapidly evolving digital landscape, personalisation has become a key element of effective marketing strategies. With the increasing influence of AI, businesses are discovering new ways to tailor their marketing efforts to individual consumer needs and behaviours. In the latest episode of Digital Marketing Answered™, our CEO, Tim Butler has an insightful discussion with Yuwon Song, Sales Director and Head of Business Development at Symanto, as she delves into the intriguing connection between AI and personalised customer interactions.

In the latest episode of Digital Marketing Answered, Tim Butler, CEO of Innovation Visual, sat down with Professor Paul Watson, Director of the UK's National Innovation Centre for Data, to explore the fundamentals of artificial intelligence (AI) and machine learning. The discussion covered key aspects of AI, including the benefits and risks of large language models (LLMs) like ChatGPT, model bias, and the importance of human oversight in the AI-driven marketing landscape.

Want to listen instead? Find the full interview on apple podcasts here. Prefer Spotify? Listen here instead. Don’t forget to subscribe to our YouTube channel to get the latest Digital Marketing Answered™ updates.

We live in a world that is increasingly physically disconnected and digitally connected. In this environment, an effective community has become an invaluable brand asset, enabling brands to positively connect with and influence their audiences. Community is becoming more prevalent as a tool because, in response to a looming recession, brands are looking for ways to more firmly anchor existing customers to them but also to attract new customers from a wider range of markets. Developing a community that supports, helps and adds value for those audiences is an exceptional way to cut through the noise and drive lasting engagement.

While investing money in any business activity during hard economic times seems counter intuitive, there is strong empirical evidence that businesses who invest strongly in effective marketing during downturns achieve better ROI on their investment and emerge stronger, more stable and with greater visibility and market share.

Drive Results and Efficiency in Your Digital Marketing

Scaling marketing efforts while still approaching leads in a personalised way can be a real challenge for marketing teams. In the recent years, however, marketing automation has emerged as a way for businesses to streamline their digital marketing and complement marketing and advertising campaigns across the board.

But what exactly is marketing automation? And what are some of the trends that are shaping its evolution? Let’s take a closer look!

Marketing Technology (MarTech) is a rapidly expanding field that is growing in pace with the demands of businesses looking to service their customers more effectively, reduce friction from the buyers’ journey and drive sales to meet growth objectives at scale.