The e-commerce landscape in 2025 is evolving rapidly, with the SERPs (Search Engine Results Pages) becoming steadily more competitive and complex. As organic reach becomes harder to achieve, businesses need to explore new strategies and channels to maintain visibility, drive traffic, and ultimately increase sales. This blog will explore how e-commerce brands can adapt to these changes by using alternative marketing channels, cutting-edge technology, and personalised experiences to stand out in the crowded online marketplace.
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Topics:
SEO,
Technology,
Content,
Social Media,
Video,
Digital Marketing,
Content Strategy & Planning,
HubSpot,
Personalisation,
e-commerce,
B2C,
AI,
Ranking
As 2025 takes off, one of the most transformative trends in the digital marketing world is the increasing dominance of video content. With social media platforms evolving and consumer expectations shifting, video has quickly become the central pillar of any successful digital marketing strategy – whether you’re B2B or B2C. In fact, HubSpot’s recent research underscores video’s effectiveness, revealing that 73% of marketers consider video marketing a vital tool for achieving business goals.
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Topics:
SEO,
Technology,
Content,
Social Media,
Video,
Digital Marketing,
Content Strategy & Planning,
HubSpot,
Personalisation,
B2B,
AI,
Video Marketing
The Statistics
- Zero to 100,000 views on YouTube in just a few months!
- Single campaign resulted in driving high-value purchases, giving an average ROAS of 46 times the paid media ad spend.
- Achieving 15x Return on Ad Spend on Google Ads paid campaigns across the account.
- Maintained position 1 for highly competitive ‘wigs’ term on Google search results pages (which has 25,000 searches per month in the UK).
- We now rank 1st for over 32 different keywords with search volumes between 25,000 and 50,000 searches a month.
- Users who watched a video on the site are 148% more likely to convert than users who don’t.
- Joseph’s Wigs rank in the top 3 results for 213 different keywords with aggregate search volumes of up to 25,000 searches a month.
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Topics:
Social Media,
Video,
Case Study,
Content Strategy & Planning
Innovation Visual are thrilled to announce we will be working with Aztec Support. Aztec Support have over 21 years’ of experience in providing an expert IT support service in Chichester and beyond and have enlisted the help of Innovation Visual to elevate their marketing efforts and increase quality leads.
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Topics:
SEO,
PPC,
Work,
News,
Social Media,
Strategy,
Video,
Digital Marketing,
Paid Search,
Effective Search Engine Optimisation (SEO),
Content Strategy & Planning,
Lead Generation
Search engine optimisation (SEO) is a crucial part of any business’s digital marketing strategy. Effective organic search is a cost-efficient, long-term means of delivering increased ranking, share of voice, visibility and for driving relevant traffic volume over the medium and long term.
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Topics:
SEO,
Content,
Strategy,
Video,
Digital Marketing,
Effective Search Engine Optimisation (SEO)
Recent news stories suggested that the average amount of TV and online video that UK adult watch in a day has increased by nearly 50 minutes to nearly 6 hours since 2019. It’s impossible not to have noticed how prevalent video content has become and how brands are using it across numerous social and content channels to build brand, promote messages and campaigns as well as drive conversions.
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Topics:
Video
