News, Articles & Knowledge

The coronavirus outbreak is proving to be a challenging time for many small and medium businesses and the business climate as we know is rapidly changing.  Companies are needing to adapt to change including allowing employees to work remotely and flexibly or offering online and delivery services. To help support local businesses during this uncertain period, Innovation Visual were asked by Waverley Business to help get the message out about COVID-19 business support and advice available to them.

According to the news from BBC many sites around the world (including the very well-known ones) may stop functioning properly today (the 4th of March 2020). This is due to the fact one of the main organisations issuing certificates, called ‘Let’s Encrypt’, made an announcement only yesterday that three million of these should be revoked straight away due to a bug problem.

Google Tag Manager (or for the purpose of speed GTM) is a hugely popular and powerful platform. However, it’s incredibly easy to get wrong. And if you’re using Google Analytics (which you most likely are) any mistakes you make are going to be forever visible on your account/view. This often can lead to problems comparing data, for example if you want to look at year on year (YOY) metrics, an issue with GTM tracking could easily lead to distorted and inaccurate figures.

The health of your website is linked to your search rankings. For this reason, it is very important to ensure that your website health is in good order. There are a few things you can do to make sure that this is the case. 

At the beginning, before canonicals and structured data markup Google had two users, one being the content creators; the people creating what makes Google so special: it’s content!

Secondly, there were the content consumers. These are the people who search Google to find anything from funny gifs of cats to educational information; that without Google would’ve taken far longer to find.

Recently, content marketing has seen a paradigm shift. Particularly in the last few years, consumer search queries have become increasingly complex, changing the way search engines understand the content on the internet. Therefore, the way we write content needs to develop in line with changing behaviours. Search queries have become more long-tail, so businesses really need to think about consumer intent and create content that can answer all these different long tail queries. Having a strong content marketing strategy is key to the inbound marketing methodology to attract, engage, delight and convert customers at every stage of the buying journey.