News, Articles & Knowledge

Recently, content marketing has seen a paradigm shift. Particularly in the last few years, consumer search queries have become increasingly complex, changing the way search engines understand the content on the internet. Therefore, the way we write content needs to develop in line with changing behaviours. Search queries have become more long-tail, so businesses really need to think about consumer intent and create content that can answer all these different long tail queries. Having a strong content marketing strategy is key to the inbound marketing methodology to attract, engage, delight and convert customers at every stage of the buying journey. 

This week a team from Innovation Visual joined 24,000 other professionals from the digital marketing world to learn about the very latest innovations in Inbound Marketing at INBOUND 2018. Among these, were a suite of new products, as well as refinements to some existing ones, from HubSpot.

Ever wondered what those little messaging applications that pop up when you go onto a website are? Well, they are chatbots.

It seems that video is set to become the most prevalent form of web content, with Facebook recently predicting that by 2020 all content on its site will be video, whilst IT giant Cisco estimate that video will make up 80% of consumer internet traffic by this time. Evidence of video’s growing importance in the digital landscape includes the fact that YouTube is the second most popular search engine, behind Google, and social media users are increasingly engaging with video content via their social channels (according to Twitter, 82% of its users watch video content on Twitter).

Smart Home solution specialists Bryanston SmartHome , came to us looking for an effective and reliable digital marketing specialist to improve their online presence and drive traffic to their website. Innovation Visual gave their website a facelift, enhanced their SEO and got them found using paid search.

The Mary Clegg Clinic

As part of our SEO delivery for both PPC and organic, Innovation Visual also carry out bespoke web builds for our clients. This is always a good start to the SEO plan as it allows the team to automatically build in the relevant SEO elements such as creating individual pages according to keyword searches so that plenty of content can be included, after all, content is king. We of course add in the atl tags and meta data into the web build that all good SEO companies should automatically be doing.