Carbon Six Digital were impressed with the digital strategy proposal, and we are very happy to share that they have chosen to partner with Innovation Visual for their ongoing digital marketing services.
Carbon Six Digital are a specialist Umbraco agency. Based in Surrey, their multidisciplinary team includes a range of expert professionals including Umbraco Certified Masters and Professionals. Umbraco is an open-source CMS platform for managing content published on the internet and intranets. In fact Carbon Six Digital are recognised as an Umbraco Gold Partner and use their knowledge to support, design build and host websites and apps that use this platform and Microsoft.net.
Carbon Six Digital have gained many clients through word of mouth referral, due to their high quality, reliable work and satisfied customers. Although this has been a decent way of generating leads, their website has been poor at generating enquiries. This is the reason Carbon Six Digital approached us. The focus of our partnership will be to generate a steady stream of high-quality leads from the website in order to grow the business. We will do this in a number of strategic and tactical ways.
Innovation Visual will help ensure that the strategy for organic search is in place for the medium and long term, as well as grabbing quick wins where possible. Completing keyword research and targeting the questions searchers ask, when answered effectively, drive them to the Carbon Six Digital site.
The Carbon Six Digital team have had some great successes with their content already, especially around Umbraco subjects. These pieces have helped to drive traffic and awareness. That said, there is currently no strategic plan for the content being created around how to use it to target the correct audiences and it is not presently optimised for SEO. Based on an audit of existing content to identify gaps, Innovation Visual will create a content strategy that is aligned to the business goals, personas and keyword research and ensure that the content really delivers results.
Organic search engine optimisation will grow the business for the long-term however in order to generate some quick wins, we will focus on tactical and focused paid advertising campaigns. Advertising on Bing using Microsoft Advertising is likely to produce good returns for Carbon Six Digital, as Umbraco uses Microsoft technology and ads on Bing are therefore more likely to be seen by the target audience. We will also use LinkedIn advertising to generate leads. LinkedIn is a great platform to target relevant prospects based on job titles and industry in order to target key personas. Prospects can also be nurtured through gated content pieces for those who are earlier in the buying journey.
The Innovation Visual team are excited about working with Carbon Six Digital and we are looking forward to helping them grow their business through strategic digital marketing. If you would like to find out how we can transform the results and generate more leads for your B2B company, then contact our expert digital marketing team.