Innovation Visual has recently joined forces with Red Flag Alert, leaders in data who provide clients valuable insights to deliver best-in-class sales, credit risk and compliance. Discover more about Red Flag Alert and how we are building a strong digital marketing strategy that delivers results.
About Red Flag Alert
Red Flag Alert help businesses use data for B2B prospecting, protect companies from financial risk using their unique financial scoring solutions and, perform AML checks to stay compliant. After a successful start, supporting the growth of an insolvency company, the team expanded their data to cover the full UK credit reference file, to support other parts of the business in commercial finance, corporate finance and advisory services. Soon after they became an independent business, now known as Red Flag Alert, which has since enabled thousands of companies to use data for better decision-making and, level up sales and marketing and everything in between.
Read more about Red Flag Alert.
Supporting Red Flag Alert with Digital Marketing Services
Innovation Visual was excited to be able to support RFA’s business growth with expert marketing services to cover all areas of the business. The strategy we continue to implement includes increasing traffic to the site to bring in a higher volume of leads, improving onsite conversion rate to convert more visitors into leads and nurture leads to become customers. There is also plans to re-develop the site so it is more effective at generating leads for the business. Our work will support Red Flag Alert to achieve their main objectives whilst working with us. Discover the tactics we have and are taking to act on the strategy.
Search Engine Optimisation
From the start we began planning and implementing an effective SEO strategy to increase the number of contacts and marketing qualified leads generated from organic channels. This included conducting a full SEO audit of the site, to understand the areas that require improvement and issues that needed to fix, as well as identifying ‘quick win’ opportunities that would immediately have an impact on performance. Keyword research also plays a key role in the foundations of our marketing efforts; for RFA we selected initial keywords to track and focus on which serve as indicators of overall organic visibility and will be used a benchmark against future improvements in rankings on search engine results pages.
Content Marketing
Content marketing efforts plays a huge role in all our client’s performance as it’s a key driver in organic performance. Not only can the right content increase ranking of key terms and onsite engagement but it also showcases the brand personality and presents Red Flag Alert, in this case, as a trusted expert in the SaaS space.
When creating a content plan for RFA, we ensured the content titles were based on the initial keyword research, aligned to RFA’s target personas and targeted each stage of the buyers’ journey. The content plan so far created will be adapted and tweaked depending on events, search behaviours and ranking for specific search terms.
Paid Advertising
As part of our strategy to achieve Red Flag Alert’s short term lead generation goal, we have evolved an PPC strategy based on accurate, targeted keyword research. Keyword research is an essential step in a paid search strategy to ensure the campaigns are properly targeted to drive high quality traffic, at an acceptable cost, to the site. In order to achieve target ROAS (Return On Ad Spend), our PPC team will maintain a close focus on how the campaigns are performing, in terms of driving traffic and conversions and use HubSpot to analyse which campaigns and keywords are generating positive ROI. They will also look to optimise and expand the scope of the advertising to access and capture different target groups using creative targeting and content. Our primary channels for paid advertising are Google and Microsoft, to generate bottom of the funnel leads and LinkedIn advertising to generate top of funnel leads that we can nurture.
We Can Support Your Digital Marketing Too
We are delighted to be assisting Red Flag Alert with their digital marketing efforts and have already seen some great results. If you would like to find out more about how we can help your business achieve its goals and objectives, then why not get in touch?
