Expert Technology Consulting Services to Power Your Growth

Technology acquisitions don’t always happen the way we want them to. Whether tools are brought in by different stakeholders across the organisation, or just acquired at different times, the decision-making process is often approached in a siloed way.

Tools are assessed for a narrow purpose and the wider organisational structure and flow of data across the business is not considered. As a result, you may have ended up choosing a best-in-class CRM five years ago and an ESP two years ago, that are on paper the best in the fields. However, they’re not integrated and there are no processes in place to enable the flow of data between these two platforms.

The impact of this is the introduction of friction within your business and not just for your internal teams. Internally, your teams don’t see a single source of truth and may be spending time manually exporting and importing data. This is a major time and resource drain that is stopping your teams from doing what you hired them to do. Externally, your customers will also experience friction because they will expect the messaging they receive from your business to be aligned and instead they receive disjointed communications between Sales and Marketing with no personalisation, poor timing and a lack of understanding as to where the customer is in the buying journey.

This is unnecessary friction that can slow down the sales cycle and reduce conversion rates in within your pipeline.