Powerful and impactful Pay-Per-Click (PPC) advertising takes time, knowledge, and experience. With the right strategy in place, it can be an extremely effective channel to generate revenue, boost sales and capture leads. Isn't it fairer that you just pay for that time and expertise?
At Innovation Visual, we understand the frustration of working with an agency that charges you a percentage of spend. We know this does not correlate to the effort an agency puts into your account nor does it incentivise them to minimise your spend and promote alternatives that may deliver a better ROI. Have you thought about the impact on you, the client, of paying for agency expertise based on media spend?
Here are the top 5 reasons businesses like you are changing away from the percentage of spend agency model.
Think about costs per click, they have been rising consistently year on year. If your average CPC has gone up in the last 12 months by 10% this hasn’t required 10% more effort from your biddable agency! It just makes them more profitable – so are they going to be working hard to stop your CPC going up?
Has your paid agency reduced the percentage of your spend accordingly? Our pay for effort model means that our clients benefit in terms of cost savings from the AI automation on the platforms and from third-party tools we use.
For example on the run up to Christmas there is more activity in your market. You want to capture more of this market, so you put more budget against campaigns that will have a high volume of impressions. This is simply a matter of your agency increasing the budget settings for these campaigns. But if you are on a percentage of media spend model and you just upped your budgets by 30% should your agency get paid an extra 30% for just editing some settings?
Yes there are issues with tracking and attribution of sales. But are those brand awareness / top of funnel campaigns really worth the money you are spending on them? The agency thinks so because it has a very strong incentive to get you to spend more on your media as this defines how profitable you are to them.
A silo’ed paid agency, charging percentage is only going to tell you to spend money on biddable media. What they won't tell you is that perhaps those marginal campaigns should be switched off and instead you should spend the money on building organic traffic or creating product videos or investing in a better 1st party data to build relationships with your customers that don’t require constant paid spend. Not only do they not even look at these areas they are actively incentivised to dissuade you from looking to redistribute your budgets.
At Innovation Visual we only charge you for the time and expertise we put into your biddable campaigns to deliver results without any bias that our fees are based on your media spend. We work smartly and efficiently to deliver exceptional biddable results for our clients, but only charge for the time it takes to deliver that excellence each month. With management fees starting from just £1800 per month. Isn't it time you paid an agency just for what they achieved for you, not how much of your money they spent?
Get in touch today by filling in the contact form or calling 0333 772 0509.
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Innovation Visual were tasked with improving paid advertising performance for Yes Yes Yes. Find out how we increase guide downloads by 3900%
Innovation Visual Ltd
Ash House, Tanshire Park, Shackleford Road, Elstead, Surrey, GU8 6LB.
