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Google Ads Performance Audit

This Free Google Ads Audit and Report* is designed to help you achieve exceptional results for your business by highlighting ways to improve performance of your account structure, budget, targeting, ad content and landing pages in a practical and implementable report.

Why Audit Your Google Ads?

Google Ads is central to pretty much every effective paid search campaign. An effective Google Ads campaign drives the right traffic that converts but can also increase share of voice and share of search volume, positioning your brand against keywords that matter to your market. It's a complex tool though, and while exceptional results are very achievable, they aren't always easy to get.

We are paid search experts and Accredited Google Agency Partners with years of experience in Google Ads across numerous verticals. In that time we've learnt the tips, tricks and pitfalls. There are lots of ways that campaigns can be planned, structured and optimised and we frequently see common issues with each of those facets that prevent businesses from making the most of their advertising spend (however much that is). That's why we decided, for a short time, we would make our standard Google Ads Audit free of charge and offer it to businesses that wanted to improve their Google Ads performance in terms of both revenue and market share.

What is Included in Our Google Ads Audit & Report?

This Audit and actionable, practical Report are designed to help you understand the ways you can make the most of Google Ads. Our aim is to offer detailed expert advice so that you can gain maximum return on your paid search budget while driving the right amount of high quality traffic that converts.

Our findings, suggestions, advice and insights will be detailed in a free written report that you can use to improve your Google Ads performance over the short, medium and long term.

Each report is researched and prepared by a Google Ads expert. Your report will offer tips and useful information on the development and implementation of a practical and effective paid advertising strategy specifically for your business, your audiences and your objectives.

You will receive:

1. AUDIT - An audit of your company’s existing Google Ads Account.
2. ANALYSIS - Analysis of key areas of the account structure. This analysis will include, but is not limited to: tracking, keyword relevance, bid strategy, budgets, key performance metrics, demographic options, targeting overlap and quality scores.
3. CRO REVIEW - Review of landing pages for each current paid campaign to assess CRO (Conversion Rate Optimisation) opportunities.
4. REPORT - The preparation of a written report that details our findings, recommendations and suggestions.

Expert Google Ads Advice & Support

Our Google Ads Audit will analyse your Google Ads Account(s) and offer a detailed report on the ways in which Return On Ad Spend (ROAS) and Cost Per Acquisition could be optimised.

Our Team has many years’ experience across the Paid Search spectrum, particularly in Google and we are accredited full Google Agency Partners. Our team of PPC specialists are passionate about making Google Ads productive, generating the right ROAS and delivering results that make measurable bottom-line impact. We know that with the right approach, the right data, and the right plan Google Ads can deliver the right results and we can show you how. You can read about what we have achieved with paid search for our clients in our case study section.

Developing The Right Google Ads Strategy

Developing a strategy that works in Google Advertising takes planning, experience and careful ongoing management. Each strategy is specific to the business type, target audience, call to action and objective. We understand how to take that information and use it to create high-performing Google Ads campaigns. Our Audit will help you work out how to best structure and optimise your campaigns to reach the people you are targeting and convert them to customers most effectively.

Building High-Performing Landing Pages for Google Ads Campaigns

The website page you use to land your paid traffic on when they click your ad is as critical to the success of your campaign as the ad itself. After all, if it doesn’t offer what the visitor is looking for, they’ll simply leave, and your money is wasted. Our Free Report will also offer suggestions on how to convert those people more effectively by analysing your key landing pages and the way they draw your paid for traffic through the funnel to convert.