September 2018 saw the team from Innovation Visual return to BrightonSEO. For some members of the team it was their first time attending whilst a couple of members of the team have been numerous times. BrightonSEO is a particularly valuable conference that can enhance our skills as digital marketeers as well as improve the service we provide to our clients. The conference offers talks from industry professionals that give important insight into what is going on in the digital and search marketing world right now.
Although, BrightonSEO is no doubt a fun day out, the event is a great training opportunity that can progress our own personal development. Digital Marketing is fast paced and ensuring the team understand what is changing in the digital marketing world is vital to business results. BrightonSEO has grown to be one of the largest search marketing conferences over the last few years and offers a range of talks on SEO, PPC, Content strategy, Mobile, Video to name but a few that can make us that little bit better at our jobs right now.
Search engines and consumer behaviour are rapidly changing, and this was a central focus for BrightonSEO, September 2018.
To ensure the team soaked up as much knowledge as possible, each member attended varying talks throughout the day with different aspects resonating strongly with different individuals. The team have each written about their key learns in a blog post or two to sum up what they took away from BrightonSEO.
Alex– How to use Live Video in Content Marketing
Helen– The Future of Content is in Topics
Charlie– Is Google working for the content creators?;
Charlie – Optimising PPC
Charlie – Tips for Effective Facebook Advertising