News, Articles & Knowledge

HubSpot Product Update - April 2022

28-Apr-2022 17:22:47 | 3 Minute Read

Each month the team at Innovation Visual dedicates time to staying on top of the latest features that HubSpot brings to market, so we can share that knowledge with our clients and help them use HubSpot as effectively as possible. There have been plenty of new features launched in the last month and we’re excited to share some of them with you.
 
Check out our highlights below and if anything catches your attention, feel free to get in touch with our team – we can show you how these latest features can work for you. Onwards!

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Topics: Technology, News, Inbound, HubSpot

Welcome to IV Gosia!

27-Apr-2022 11:20:17 | 1 Minute Read

Gosia has been working with Innovation Visual for a few months now, so it's high time we officially welcomed her to the Team! She is a valuable member of our growing MartTech hub and brings a wealth of knowledge from her extensive experience in digital marketing, particularly in marketing automation and HubSot workflows.

Gosia is part of our Polish based team and lives near Gdańsk, she will be working with our clients as a HubSpot Specialist, to ensure that their business objectives are best supported by the most appropriate MarTech solutions.

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Topics: Our Team, News

IV are European Search Awards 2022 Finalists!

25-Apr-2022 16:17:01 | 1 Minute Read

Another year, another win for our incredible team at Innovation Visual. This year, we are finalists in the European Search Awards, in their ‘Best Use of Search – eCommerce’ category. This entry highlights our extensive work with Joseph’s Wigs. Whether it's for a medical reason or even fashion, they offer wigs perfect for a variety of situations. The company has a great message and supports people facing medical hardships, and we couldn't be more proud to support them.

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Topics: PPC, Events, News, Awards, Ecommerce, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO)

Team IV Cleans Up!

31-Mar-2022 17:04:13 | 1 Minute Read

Innovation Visual has sustainability and care for the natural world literally written into our values, as we truly understand that life and the environment are precious things. To live these values as practically as possible we decided to repeat a previous team building activity and clean up our local area with a litter picking day.

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Topics: Our Team, Events, News, Charity, Us

From Innovation Visual To Ukraine, With Love

31-Mar-2022 14:00:00 | 1 Minute Read

Thank you for your help...

We have spent the last few weeks raising money and gathering essential supplies to send to Poland, to help the millions of Ukrainian refugees flooding across the border there. 

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Topics: Our Team, Events, News, Charity, Us

What Is GA4 & How Will It Impact Your Business?

29-Mar-2022 17:53:00 | 6 Minute Read

Google recently announced the planned retirement of its Universal Analytics properties within the Google Analytics platform, which are currently due to stop collecting data as of 1st July 2023. Moving forward, Google Analytics 4 (GA4) properties will become the only property choice on the platform. Whilst this change may seem like a long way off, it is vital to begin your preparation and planning now to ensure your company isn’t adversely impacted come July 2023.

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Topics: Technology, PPC, News, Google Analytics, Paid Search