News, Articles & Knowledge

Over the past few years, and throughout the COVID-19 pandemic, Innovation Visual has continued to expand its team of highly skilled digital marketers. Our growth strategy has been clear, and we have maintained recruitment across the business and our specialist hubs to deliver on that strategy and the consistent, high-quality results delivery that our clients expect. Delivering on our brand promise of 'Just The Expertise You Need' to help them meet their own demanding objectives.

Google Analytics 4 (GA4) is the latest property type available to Google Analytics users and is the successor to the popular Universal Analytics (UA) property. As discussed in our previous blog post, What is GA4 & How Will It Impact Your Business?, GA4 uses an event-based data model to track its user’s actions, and utilises “Data Streams” to connect all your data sources, such as website, iOS or Android apps, into one single property. GA4 aims to be more user-friendly by supplying you with a handful of automatically tracked events and “Enhanced Measurement” tracking, to automatically measure interactions and content on your site, such as file downloads, scrolls, etc., without the need for additional tracking code.

In June, HubSpot announced the release of HubSpot CMS Free. The free CMS tools offer a web page builder and web content management system for businesses who want to explore how incorporating their website into a full stack of tools can help them grow their business through their website. This entry-level version has out-of-the-box hosting and security, custom domains and up to 25 website pages (excluding blog posts and landing pages) as well as many more features.

Join us in welcoming Sam Warner to the Innovation Visual Team! Sam is the newest member of our fast growing Web Development Hub and he has made a huge impact in the months since he joined earlier this year in January 2022.

Kate joined the Innovation Visual family back in February 2022, and soon settled into her busy role as a Digital Marketing Executive.  We think now is the time to officially welcome her on board!

Our MarTech team dedicate time every month to ensure that they are up to date with the latest features and updates from HubSpot. We want to make sure that we can leverage each element of functionality to ensure our clients are utilising their HubSpot portal as effectively as possible.