Get a website that looks great, does what your customers need it to and delivers the results you want. Sounds simple doesn’t it. Well, with the right planning, it is.
We’re an established agency with decades of cumulative website development experience and we’ve launched a lot of very successful website for a variety of different clients. Each site we build is planned strategically, based on the user, their needs and the best way to convert them. From platform that fits best to the design and the functionality, everything is designed around engaging with and solving your customer’s problems.
Our creative team, developers and digital marketers work together to create websites that not only look great, but actually work to attract, engage and convert because they are aligned to SEO, user experience and CRO (Conversion Rate Optimisation) best practice from day one. That’s the secret, we create sites that work with your digital marketing, not against it.
Developing a website that performs is a logical process, but it starts way before the actual website takes shape. The planning stage is crucial because a well-planned website is designed especially for its target customers with the content they are searching for, the journeys they will follow, the information architecture that makes sense to them and to search engines that serve your pages. The list goes on but it’s all critical to get right. That is why working with experienced developers that are also digital marketing experts ensures that your site not only looks the part but actually delivers once it’s out there in the market. It also means you don’t waste money on a development project that doesn’t actually perform.
Our website development team is skilled across a wide range of leading CMS platforms including HubSpot, WordPress, Shopify and Magento. We are platform agnostic and will advise you on the right platform for your business based on functionality, reporting, cost, integrations, usability and your business processes.
Each website development project we work on draws from every part of our team, bringing in not only development but also creative, SEO, content, data & reporting, UX and CRO skills. This means that not only do you get the right website, but you also get the right traffic, deliver the right experience and achieve the right conversions.
As the digital space has become more crowded and competitive, users have become savvier, demanding a high level of engagement and service from online brands and businesses and websites that are more experiential than simply storefronts or brochures.
To meet those demands, businesses must draw together a huge range of contributory elements. From audience expectations and what platform is best for the business, to ways to engage with and retain your visitors on your site, right up to managing your conversions through nurture, purchase and beyond. What used to work doesn’t work as well anymore.
Building a website that competes and delivers results means bringing a lot of digital marketing and development disciplines together. The list is long, but key elements include, design, SEO, UX (User Experience), content strategy, information architecture, calls to action & incentivisation, visitor journeys, CRO (Conversion Rate Optimisation) and tech stack integrations; and that isn’t even everything you need to think about.
The point is there is a lot to get right, because getting any of those elements wrong means your website won’t perform the way you need it to, and your bottom line will tell the tale.
The Innovation Visual Team has decades of experience in creating websites that not only look great but also exceed their objectives.
Don’t take our word for it, we have worked on an enormous number of websites that deliver exceptional results. Here’s what just a few of our clients have said about what we have done for them.
To give you even more insight into how we develop websites that work, we’ve created a case study on our most recent website development project, below. Why not find out more about the work we do in our case study section?
We can help you create a website that delivers revenue and engages with your audience successfully. Why not talk to us about how to approach your website development project?
A conversation is always the best place to start, why not call us on 0333 772 0509 or get in touch using the form here and we'll get back to you asap.
Find out how we helped Red Paddle Co improve their on-site SEO optimisation, content, technical SEO and refocus their paid search strategy - and the results!
Read this case studyInnovation Visual Ltd
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